Seat Unique has been named the Official Hospitality Partner for all concerts at London Stadium in summer 2025, securing rights to sell premium ticket and hospitality packages at the Stratford venue.
The deal comes ahead of a blockbuster summer lineup, featuring headline performances by Iron Maiden and Sam Fender, with more concerts expected to be announced soon.
The premium ticketing platform will provide fans with guaranteed access to world-class live music experiences at the former Olympic Stadium, with over 3,000 covers across multiple luxury lounges.
Robin Sherry, founder and CEO of Seat Unique, said:
“We're excited to partner with London Stadium for what promises to be a spectacular summer of live music. With global icons like Iron Maiden and Sam Fender on the bill, fans are in for some unforgettable experiences.
“The premium ticketing market in live events is booming. Consumers spent £6.1bn on live events last year, up 35% from pre-pandemic levels, according to Live music Industry Venues and Entertainment (LIVE).
“Seat Unique is committed to improving access to premium and hospitality experiences for fans. London Stadium is a fantastic addition to our growing network, and we look forward to working together.”
Seat Unique already provides official access to premium tickets and hospitality packages for major UK venues, including Wembley Stadium, Tottenham Hotspur Stadium and Co-op Live.
With over one million monthly visitors to its platform and one in five customers coming from overseas, Seat Unique is helping cement the UK’s status as a global hub for live entertainment.
Matt Judge, Chief Revenue Officer at Seat Unique said:
“I’m delighted that Seat Unique has been named the Official Hospitality Partner for all concerts at London Stadium in summer 2025. The demand for Iron Maiden and Sam Fender has been huge so far and we expect the premium experience market to continue to boom, so partnering with London Stadium to help their premium sales was a no-brainer.
“Pulling this together has been a huge team effort and I’m proud of everyone at Seat Unique for all their hard work. We’re excited to share an incredible summer with London Stadium!”
Gary Bell, Commercial Director at London Stadium, said:
"We are delighted to announce this partnership with Seat Unique, which marks an exciting step forward in enhancing our hospitality offering, providing fans and guests with unforgettable premium experiences at our iconic venue. We look forward to working together to create special moments for our visitors."
For more information on hospitality packages for London Stadium’s 2025 concert series, visit:
https://www.seatunique.com/music-tickets/pop/london-stadium-tickets
"We are delighted to announce this partnership with Seat Unique, which marks an exciting step forward in enhancing our hospitality offering, providing fans and guests with unforgettable premium experiences at our iconic venue. We look forward to working together to create special moments for our visitors."
