Privacy Notice

Data Protection

LS 185 is committed to being clear about what data it may collect about you and how that data is used. Therefore it has created this Privacy Notice to explain how it collects and uses data which might be collected when you use this website. 

LS 185 is committed to your rights and freedoms under data protection laws and regulation. It is accountable to you for the data it collects about you and how that data is used. Any data which LS 185 processes about you will be done lawfully and fairly. 

Please read this Privacy Notice carefully to see how we will process the personal information that you provide to us when using the LS 185 website. 

Your data will be managed securely but please be aware that the internet is not intrinsically a secure medium.

We process all information in accordance with the applicable UK data protection legislation including the General Data Protection Regulation and the Data Protection Act 2018.

About LS 185

The London Stadium website – – (the “Website”) is operated by LS185 (registered number 09359341), a company registered in England and Wales whose registered address is at The Stadium At Queen Elizabeth Olympic Park, London, United Kingdom, E20 2ST,  United Kingdom and whose postal address is London Stadium, Queen Elizabeth Olympic Park, London E20 2ST. Any references to “we”, “us” or “our” shall be taken as references to LS185. Any references to “you” or “your” shall be taken as references to users of the Website.

The information you provide 

  • Use of the website

If you agree to the use of cookies, these will be used to track your use of the website. They will be stored so that the next time you visit, some data will be remembered about you. Cookies are described in more detail below

  • Enquiries 

If you make an enquiry and require a response, then we will need some basic contact details – for example, a phone number, email address, postal address. This data will be stored for as long as the purpose for which it was collected

  • Competitions

If you enter a competition and you wish to be eligible for a prize, we will need some contact details, for example, a phone number, email address or postal address

  • Purchase of goods and services

To purchase goods and services you will need to provide a credit or debit card. These details will be processed in accordance with credit card industry security standards

How LS185 uses the information 

LS185 will use your personal information to deliver the information and services you request. 

From time to time LS 185 would like to send you marketing information, by post, e-mail, or SMS. We will only do this if you indicated that  you have consented to receive such information when you submitted your details to us. 

We will keep a record of this consent and of course you can withdraw the consent at any time.

Information which you provide to LS 185 may be aggregated with other data and then anonymised. For example, LS 185 may add up the total number of enquiries it has had about an event. LS 185 may share the anonymised data – 250,000 people enquired about a concert – with third parties. However, it would be impossible to identify any individual from that data.

Sharing information 

It may be necessary to share your data with third parties such as law enforcement agencies and in the event of a medical emergency. 

We may also share your information with our commercial partners for marketing purposes (as mentioned above) but only if you have clearly consented for us to do so. 


We have implemented technical and organizational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure. However, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal information for improper purposes.

Use of Cookies 

When you visit our website, it sends you a cookie. A cookie is a piece of software that a website transfers to your computer, tablet or smartphone. A cookie will typically contain the name of the website from where the cookie has come, the time limitation of the cookie, and a value, usually a randomly generated unique number which acts as a tracker.

Cookies may be used in the following ways:

  • To help us recognise you as a unique visitor when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly
  • To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way

Third Party Advertising 

If you accept the use of cookies, then advertisers may target you with advertisments which they think you may be interested in. For example, if you looked at pages about rugby matches, you might start to see advertisments about forthcoming games.

We may use a third party to provide advertisements on our site. Cookies may be associated with these advertisements to enable the advertiser to track the number of anonymous users responding to a marketing campaign. We do not have access to or control of cookies placed by third parties. 

Disabling/Enabling Cookies 

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled. 


The LS 185 website may contain links to other sites over which we have no control. We encourage  you to be aware of this when you leave  the LS 185 website and to read the privacy statements applicable on those sites. 

This Privacy Notice applies solely to information collected  on the LS 185 website. 

Monitoring Communications 

To make sure we follow your instructions correctly and to improve our service to you through training of our staff, we may monitor or record any communications received from you.

Your right to access the information 

You have the right to access the information that LS185 holds about you and to request a copy of that data. In order to do this please make a written application to the customer service department at the address below or email (The London Legacy Development Corporation provides data protection support to LS 185).

Updating your information 

In the event that there is a change to your personal information, for example your contact details, please let us know of this by writing to customer service department at LS185 

Contact us 

If you have any queries about this Privacy Notice or wish to stop receiving direct marketing from LS185, or you wish to access or update your information please write to:

Customer Service Department
London Stadium 185 Limited
London Stadium at the Queen Elizabeth Olympic Park
London E20 2ST
or email