London Stadium is proud to announce a long-term extension with Eleven Sports Media, the global leaders in community-driven sports partnerships.

Through the partnership, Eleven provide award-winning matchday technology, StadiumTV. The fan-engagement platform underpins a comprehensive Associate Partner programme that gives local businesses a unique opportunity to power their growth by engaging vast audiences at the venue.

London Stadium partners enjoy long-term, community-driven strategic relationships with a world-class venue that play a key role in their wider marketing strategies, accelerating their growth. Eleven’s technology underpins a first-class matchday experience and helps the businesses of East London engage with their local community.

Matt Cairns, CEO & Founder of Eleven, said: “The London Stadium was built with community values and objectives in mind. So for Eleven to be given the responsibility to connect the venue with their local business community is a great responsibility and a real privilege for us.

“What the London Stadium ultimately gets from this is a true connection with that local business community and a partnership tier that is delivered with sophistication, and in a way that delivers true value to both the partners and the venue.” 

Gary Bell, Head of Commercial at London Stadium, added: “London Stadium is fundamentally about legacy. It's about regenerating an area of London, which over 20 years ago was wasteland. It is absolutely about creating opportunities for people and building new communities, and that is what Eleven is about. They’re about community. And so we're bringing two businesses together with great synergy.”