The UK’s leading pub, cider and beer company, HEINEKEN will continue to provide an extensive range of the UK’s most loved beer and cider brands to London Stadium across all events, including West Ham United matchdays. These brands include, but are not limited to, Heineken, Amstel, Birra Moretti and Strongbow.
London Stadium, West Ham and HEINEKEN have worked together to enhance the match day experience for supporters, introducing popular fan areas such as The Boleyn Bar Pub, The HEINEKEN Bar under the North Scoreboard, and the Fan Zone Bar at the back of the Billy Bonds Stand. The multi-year extension will allow the three parties to continue this work, with additional bespoke bar installations, plus a wider range of beer & cider being made available to supporters. HEINEKEN will also have visibility across the venue’s digital channels and LED perimeter advertising boards.
In addition, London Stadium’s long-term extension with HEINEKEN will deliver across the multi-event calendar, which has seen the venue host the 2015 Rugby World Cup, the London 2017 World Athletics Championships, the 2019 Major League Baseball London Series, and performers like the Rolling Stones, Foo Fighters, Guns N’ Roses and Beyoncé.
Graham Gilmore, CEO, London Stadium, said “We are proud to announce an extended partnership with HEINEKEN. They have played an important role in our aim of delivering a world class experience for all visitors to London Stadium, whatever the occasion”.
Stephen Watt, On-Trade Director, HEINEKEN, said “We’ve enjoyed a successful partnership with London Stadium across its world-class event calendar. We look forward to continuing the work at this iconic venue, improving the guest experience whether at football matches, concerts, baseball, athletics or any event.”
Nathan Thompson, Commercial Director, West Ham United, said “We are delighted to extend our partnership with HEINEKEN. As we look forward to welcoming fans back to London Stadium, we are proud that Heineken are able to offer supporters a wide range of world-renowned beverages”.
"We’ve enjoyed a successful partnership with London Stadium across its world-class event calendar. We look forward to continuing the work at this iconic venue, improving the guest experience whether at football matches, concerts, baseball, athletics or any event"