Premium value cruise line and iconic east London venue announce multi-year agreement
London Stadium and Ambassador Cruise Line have today announced a new multi-year partnership that will see the premium value cruise line promoted across the venue’s multi-use calendar of sporting, musical and cultural events, including Premier League football, Major League Baseball, international athletics, world-class concerts and much more.
With its base close to London Stadium at its home port of London Tilbury, Ambassador was a natural fit to align with the iconic east London venue. The cruise line, which has provided the ‘warmest welcome at sea’ since sailing for the first time in May 2022, offers a wide range of premium value, no-fly cruise experiences to cater for all types of traveller, specialising in itineraries for the over-50s market alongside a selection of multigenerational sailings for all the family to enjoy. It currently operates one ship, Ambience, with a second vessel, Ambition, due to enter service from May 2023.
With shared values of inspiring and entertaining, the partnership between Ambassador and the London Stadium will bring together two brands committed to building the best experience for all their guests.
In addition, both organisations will promote the joint goal of improving sustainability across their operations, from the local east London community to the places visited across the globe, to reduce the impact on the environment and deliver the best possible service.
Graham Gilmore, CEO of London Stadium, said: “We pride ourselves on being at the heart of the community here in Queen Elizabeth Olympic Park, while delivering incredible moments for all those that attend our events. This partnership mirrors these values; locally based, with a global reach, providing special memories for their guests. We are incredibly excited to add Ambassador Cruise Line to our increasing roster of Stadium Partners and look forward to working closely with them on this journey.”
Gordon Nardini, CMO, Ambassador Cruise Line, said: “We are delighted to be named official partner of London Stadium, the iconic east London venue located a short distance from our home port of London Tilbury. As an up-and-coming, premium-value cruise line, the partnership offers us the perfect platform to showcase our brand to the many millions of people that pass through Queen Elizabeth Olympic Park every year. Ambassador Cruise Line shares the same values and community spirit as the London Stadium, and we look forward to working with them to support growth in the East End, while providing exclusive offers and discounts to their members, fans and our fellow partners.”
“We pride ourselves on being at the heart of the community here in Queen Elizabeth Olympic Park, while delivering incredible moments for all those that attend our events."